MTRCB Launches its 2015 TV and Film Infomercial

MTRCB:One step ahead in guiding our children

Juday and Ryan perfect example of good parenting for today's Filipino family

2015 marks the 30^th year of the Movie and Television Review and Classification Board (MTRCB). To kick off the celebration of its anniversary, MTRCB formally launched its new infomercial on 23 February 2015 at 2:00 p.m., MTRCB Building. Directed by renowned film and television director Jose Javier “Joey” Reyes, Jr., DGPI and conceptualized by Mr. Erlito “Lilit” Reyes, the infomercial features actors-spouses Ryan and Judy Ann Agoncillo in a typical morning situation at home. In such scene, their depicted child picks up a word from a TV feature and asks the elders in the house what it means.

High caliber actress Judy Ann and husband Ryan getting ready for the MTRCB infomercial scene

The infomercial aims to challenge parents and responsible adults to be aware of the media content our children are exposed to, and to be mindful of the MTRCB’s classification ratings. Parents are also reminded that the primary duty in guiding their children as to the media the latter see still rests in them.

Contract signing with Mr. Eugenion Villareal (Chairman of MTRCB)

Details of the infomercial were discussed by Director Joey Reyes, Ryan and Judy Ann Agoncillo, Lilit Reyes and MTRCB Board Members Bibeth Orteza and Manet Dayrit, the latter being Co-Chairpersons of the Infomercial Committee.

World-class film and TV director Joey Reyes in a discussion on the new MTRCB infomercial

The launch was culminated by the signing of the Memorandum of Understanding (MOU) with the TV Networks and theater operators to ensure showing of the infomercial and to continuously empower the general public towards discerning viewership and thus, among other objectives, inform parents as to the media and entertainment their children may see.

The infomercial will be aired in all television networks and theaters nationwide starting 25 February 2015. This is all made possible through Digital Media PH, a media planning company dedicated in developing various types of communications channels strategically crafted for engaging, bridging, and strengthening the business-to-customer relationship. Digital Media PH is also on Facebook.

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