Keep your eyes glued to the world with Crizal
Eyezen:
Keeping your eyes protected while you remain
connected
Do you have tired eyes?
Smartphones, tablets, computers, TVs and smart watches are now an indispensable part of our lives, to socialize, learn, work, play, relax and see the world.
Most
people would simply put up with the greater visual demands that digital devices
place on our eyes. But now, there is a solution!
In this
day and age of internet, it’s a must for people to keep their eyes glued to the
world using their digital devices — be it a smartphone, gadget or tablet. It is
a fact that being digitally connected has become a lifestyle. However, being
online 24/7 can strain and, even, damage your eyes. With the constant exposure
to blue light emitted from digital devices, your eyes need protection.
Multi-screening
and your eyes
With the abundance of digital devices, people are
now engaging in a digital behavior called “multi-screening”. It is a behavior where
an individual uses multiple digital screens simultaneously, on average four (4)
different devices are used—either for work, education, socializing or leisure.
Multi-screen
users’ facts:
A multi-screen user typically spends an average of
7 hours and 24 minutes of screen media exposure per day
·34% is spent on smartphones
·33% on TV
·23% on laptops
·10% on tablets
This longer time in front of bright digital screens
and versatility between devices are challenges for the human eye, and many
people are describing specific symptoms linked to their new behavior.
With this in mind, Essilor, the global leader in
ophthalmic lenses, introduces Crizal
Eyezen, a new range of lenses designed to keep your eyes protected while
staying connected to the digital world.
What is
Crizal Eyezen?
Crizal Eyezen™ lenses are designed to replace
ordinary prescription lenses or to assist occasionally the ones who usually do
not need glasses, when viewing their digital devices. They exist in three (3)
different optimizations according to the type of screen most used and the age
of the patient. It features three revolutionary technologies—Eyezen Focus, Light
Scan™ and W.A.V.E Technology that work in sync to relax the eyes from all
digital stress and protect against harmful blue light.
Crizal
Eyezen Benefits: Eyezen
Focus Technology helps in-
·Relieving the eye’s focus when
using digital devices
·Reducing eye strain in ultra-near
distances like reading small characters
·Providing an extra power in the lower
portion of the ophthalmic lens
Light
Scan™ Technology is a
unique light filtering technology which protects eyes from the harmful
blue-violet light emitted by digital screens. W.A.V.E Technology, on the other
hand, eliminates lens distortion for sharper, clearer vision at every distance
and better vision even in low light.
“Crizal Eyezen enhances the digitally connected
lifestyle of the millennial generation” says Essilor Philippines general manager
Dr. Emelita Roleda. “While ordinary glasses help you see the world, Eyezen
enhance the way you live in it. With clearer, sharper vision, you can connect
to the digital world better, while getting protection for your eyes at the same
time.”
Crizal Eyezen is just one of the many technological
innovations of Essilor. As technology
continues to advance, people’s visual needs will change at the same time. Essilor
makes sure that people’s visual needs are always complemented through its constant
technological innovations, innovations that aim for people to see the world
better.
Crizal Eyezen lenses are available in clear and
Crizal Transitions at leading optical shops nationwide. For more information,
visit the Crizal Eyezen Facebook page, www.facebook.com/crizaleyezenph.
About Essilor
The world’s leading ophthalmic optics company, Essilor designs,
manufactures and markets a wide range of lenses to improve and protect
eyesight. Its corporate mission is to enable everyone around the world to
access lenses that meet his or her unique visual requirements. To support this
vision, the Company allocates over €160 million to research and development every year, in a
commitment to continuously bring new, more effective products to market.
Essilor’s flagship brands are Varilux®, Crizal®, Xperio® and OptifogTM.
It also develops and markets equipment, instruments and services
for eyecare professionals.
Essilor reported consolidated revenue of €4.9 billion
in 2012 and employs around 50,700 people in some 100 countries. It operates 19
plants, a total of 390 prescription laboratories and edging facilities, as well
as several research and development centers around the world.
Essilor was classified by Forbes magazine as being among the
world’s 30 most innovative companies.
For more information, please visit www.essilor.com.ph.
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