Skip to main content

SM and Viber Launches Limited Edition Tees



FROM STICKERS TO SHIRTS
SM and Viber Launches Limited Edition Tees


Local pop culture won’t be complete without a mention of SM, a brand which has redefined how Filipinos shop and have fun. Communications app Viber, on the other hand, has changed the way people connect with one another wherever they are in the world.



The past years have seen the launch of many epic global brand collaborations. Though at first an unlikely coupling, these two pop culture trailblazers have come together for a fashion collaboration – a first for both. The result: the SM x Viber Limited Edition Tee Collection.


Inspired by the fun and quirky SM stickers on Viber, the highly popular stickers have made their way into 11 shirts under The SM Store’s Girls Teens Wear (GTW) line.



“Just like our Viber stickers, these shirts are bound to jumpstart conversations,” says Quennie Cua, Vice President for Marketing, The SM Store. “Each design has a pop feel; totally wearable and can be seamlessly incorporated into streetwear and activewear that’s in-demand now," added Jo Dy Juanco, Senior Vice President, SM Ladies Fashion.




“We’re excited about this partnership,” says Jonjon San Agustin, Senior Vice President, SM Supermalls. "As we are evolving to become a complete lifestyle resource, we’re pleased to offer tees catering to the young and experimental fashionistas – an audience SM wants to speak to.”




“Our collaboration with SM Supermalls brings to life the Viber stickers that Filipinos love. We look forward to our popular stickers being worn by all our users through the SM x Viber Limited Edition Tees,” adds Crystal Gonzalez, Viber Regional Head for Southeast Asia."


Available in 100% pure cotton and a mix of cotton and polyester, the round neck, short-sleeve shirts come in black (cotton) and white (dri-fit). The dri-fit tees, in particular, are perfect for work-out, designed to keep you dry, cool and comfortable.


With a little creativity and some smart styling, these cool graphic tees can go far beyond the classic jeans-and-sneakers pairing. SM collaborated with campus favorite Scout Magazine for a digital look book and video styled with a blend of comical cheekiness and youthful nonchalance. All looks easily wearable, charming and quirky, and introduces to the mainstream a gender-neutral aesthetic for millennials by millennials.



The SM x Viber Limited Edition Tees start at P299.75 (cotton) and P399.75 (dri-fit). These are available at The SM Store in select SM malls: North EDSA, Mall of Asia, Megamall, Makati, San Lazaro, Sta. Rosa, and Manila.


As an additional treat to all Viber users, just flash your SM Viber stickers to get discounts when you shop until October 15 at all The SM Store branches nationwide.
Labels:

Comments

Post a Comment

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value cr...
Post a Comment
Read more

A 15-Minute Tropical City in Pasay

  All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An ...
Post a Comment
Read more

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.  Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued it...
Post a Comment
Read more