Skip to main content

SM and Viber Launches Limited Edition Tees



FROM STICKERS TO SHIRTS
SM and Viber Launches Limited Edition Tees


Local pop culture won’t be complete without a mention of SM, a brand which has redefined how Filipinos shop and have fun. Communications app Viber, on the other hand, has changed the way people connect with one another wherever they are in the world.



The past years have seen the launch of many epic global brand collaborations. Though at first an unlikely coupling, these two pop culture trailblazers have come together for a fashion collaboration – a first for both. The result: the SM x Viber Limited Edition Tee Collection.


Inspired by the fun and quirky SM stickers on Viber, the highly popular stickers have made their way into 11 shirts under The SM Store’s Girls Teens Wear (GTW) line.



“Just like our Viber stickers, these shirts are bound to jumpstart conversations,” says Quennie Cua, Vice President for Marketing, The SM Store. “Each design has a pop feel; totally wearable and can be seamlessly incorporated into streetwear and activewear that’s in-demand now," added Jo Dy Juanco, Senior Vice President, SM Ladies Fashion.




“We’re excited about this partnership,” says Jonjon San Agustin, Senior Vice President, SM Supermalls. "As we are evolving to become a complete lifestyle resource, we’re pleased to offer tees catering to the young and experimental fashionistas – an audience SM wants to speak to.”




“Our collaboration with SM Supermalls brings to life the Viber stickers that Filipinos love. We look forward to our popular stickers being worn by all our users through the SM x Viber Limited Edition Tees,” adds Crystal Gonzalez, Viber Regional Head for Southeast Asia."


Available in 100% pure cotton and a mix of cotton and polyester, the round neck, short-sleeve shirts come in black (cotton) and white (dri-fit). The dri-fit tees, in particular, are perfect for work-out, designed to keep you dry, cool and comfortable.


With a little creativity and some smart styling, these cool graphic tees can go far beyond the classic jeans-and-sneakers pairing. SM collaborated with campus favorite Scout Magazine for a digital look book and video styled with a blend of comical cheekiness and youthful nonchalance. All looks easily wearable, charming and quirky, and introduces to the mainstream a gender-neutral aesthetic for millennials by millennials.



The SM x Viber Limited Edition Tees start at P299.75 (cotton) and P399.75 (dri-fit). These are available at The SM Store in select SM malls: North EDSA, Mall of Asia, Megamall, Makati, San Lazaro, Sta. Rosa, and Manila.


As an additional treat to all Viber users, just flash your SM Viber stickers to get discounts when you shop until October 15 at all The SM Store branches nationwide.
Labels:

Comments

Post a Comment

Popular posts from this blog

Snoopy Takes over Mega!

  SM Megamall has partnered with Peanuts Worldwide to bring Snoopy and friends to life through a unique and interactive exhibit.  The exhibit will feature the first-ever biggest and largest inflatable in the Philippines. SM Megamall invites everyone to a year-long Mega Adventure with the beloved Peanuts gang starting November 17. Hit the road to fun and excitement by visiting the Snoopy Mega Adventure Tunnel located at the Event Center, Mega A. Present any Php 1,000 single receipt purchase from SM Megamall, SM Center Shaw, or SM Center Pasig at the exhibit entrance to get two passes to enter. Valid receipts are those dated from November 17, 2023 to January 6, 2024.    At the Snoopy Mega Adventure exhibition, you can experience an extraordinary 360 degrees’ immersive journey of four seasons with Snoopy and friends through a multimedia display of Snoopy’s Comic Strips with whimsical bursts of colors –cool tones for winter, bright pastels for spring, bright and vivid shades for summer
Post a Comment
Read more

A Christmas party well “dasurved” by everyone

  A Christmas party well “dasurved” by everyone Taiwan Excellence believes that Filipinos are among those who throw the best parties during the Christmas season, where the holiday season is celebrated at its longest in this part of the world. And Taiwan Excellence, which honors the most innovative and value-added products produced by leading companies in Taiwan, believes that every Christmas party in the Philippines deserve to be thrown in the best and most excellent manner to make it truly memorable. To celebrate this, Taiwan Excellence introduces a holiday contest called “A Dasurved Christmas Party,” where Filipinos can win a Christmas Party package worth P10,000 so they can celebrate all day long. “A Dasurved Christmas Party” is open to various groups of Filipinos such as families, blood relatives, office mates, close friends, or even groups of individuals that possess a strong bond with each other. To join “A Dasurved Christmas Party,” simply “Like” and “Follow” Taiwan Excellence’s
Post a Comment
Read more

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value crop cultiv
Post a Comment
Read more