Skip to main content

Maxicare Founder Wins Entrepreneurship Award at the 38th Agora Awards

Dr. Roberto Macasaet Sr., Maxicare Healthcare Corporation’s Founder and Chairman Emeritus, has been awarded with the Outstanding Achievement in Entrepreneurship (Large Scale) at the recently concluded Philippine Marketing Association’s 38th Agora Awards. The awards night was held at the Maynila Ballroom of the Manila Hotel last November 9, 2017.

 
(From L-R) Mr. Jay Bengzon (representing Dr. Alfredo Bengzon of Medical City) Past Agora Awardee for Large Entrepreneurship, Category Head for Entrepreneurship -Large Scale Faye Arellano- Martinez, 2017 PMA President Arlene Padua-Martinez, Dr. Roberto Macasaet Sr., together with his son and Maxicare Chairman of the Board, Mr. Roberto Macasaet Jr., and Philippine Marketing Association's representatives, and Agora Director Amrei Dizon.

Now on its 38th year, the Agora Awards recognize individuals who have demonstrated excellence in the field of marketing in the Philippines. They have been running since 1979, and have been held by the Philippine Marketing Association, who aims to promote the science and ethics of the marketing profession, and uphold corporate social responsibility and corporate citizenship.

Dr. Macasaet has been instrumental in shaping the way the Philippine healthcare industry does business today, through his founding of one of the first Health Maintenance Organizations in the country. He is responsible for introducing healthcare services that have allowed for more flexible options for Filipinos of all income levels and employment. His achievement is truly worthy of recognition, not only showing exemplary business prowess but also a genuine love and concern for the Filipino people’s welfare.

He is also a medical professional by trade, having received his medical degree from the University of the Philippines, and having trained at Fordham University in General Surgery, Urology, and Pathology. He was head of Makati Medical Center’s Department of Urology for three decades, and is currently a member of that hospital’s Advisory Committee. He also serves as chairman of Associated Medical and Clinical Services, and was previously chairman of Fil Hispano Ceramics, Inc. 

When Dr. Macasaet founded Maxicare in 1987, the HMO industry was practically nonexistent. Today, it has evolved into the leading HMO in the country, and has the widest network of providers with over 1,000 partner hospitals and clinics, and over 56,000 affiliated physicians nationwide.


Under his guidance and business acumen, Maxicare has introduced such innovative products and services such as: the Maxicare Multifunction Card, the only HMO membership card that also serves as a lifestyle privilege card and EMV-enabled cash card; the EReady and MyMaxicare Lite, the very first prepaid healthcards in the industry; and the 24/7 TeleConsult Service, allowing Maxicare members to contact a doctor anytime, anywhere, without incurring deductions on their benefit limits.

Dr. Macasaet joins prestigious names from different industries such as William Tiu-Lim, CEO of Mega Global Corp, and Dr. Alfredo Bengzon, President and CEO of The Medical City, both of whom previously won the award.


Labels:

Comments

Post a Comment

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value crop cultiv
Post a Comment
Read more

A 15-Minute Tropical City in Pasay

  All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An artist’s render of a 15-
Post a Comment
Read more

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.  Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighbo
Post a Comment
Read more