BIC donates half a million worth of products to education organizations

BIC donates half a million stationery products to education organizations. At a one-day event in KidZania Manila, BIC® donated 500,000 stationery products to Children’s Hour, Yellow Boat of Hope, and Kariton Klasrum, as part of their #BICBrightFutures initiative.

In attendance were (from L-R) Virlanie Foundation’s Project Development Director Cenen Milan; Sales Director BIC South-East Asia Ciprian Frates; Children’s Hour Resource Mobilization Associate Jaycee Belmonte; Filstar Distributors Crporation Vice President Trina Alindogan; Kariton Klasrum founder Efren Peñaflorida; BIC Senior Brand Manager – Asia Stationery & Shavers Josephine Ambrocio; Deputy General Manager of BIC Asia Frederic Dumon; Children’s Hour Resource Deployment Associate Jayson Cabarce; Director For Grants And Partnerships, Yellow Boat of Hope Nathan Virrey and Co-Founder of Yellow Boat of Hope Jay Jaboneta.

The #BICBrightFutures campaign is a project of the BIC® Corporate Foundation for Education, which donated over 6 million pens across 112 donations in 2016 to help children in need of education.

Comments

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added. SM Foundation’s training program focused on high-value crop cultiv

A 15-Minute Tropical City in Pasay

All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time. A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes. But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch. Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike. An artist’s render of a 15-

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending. Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan. Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued its neighbo

My Miss Macy

Search This Blog