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SM Supermalls Presents Everyday is Play Day

Everyday is Play Day had a huge comeback as SM City North Edsa last April 13, 2018, along with 17 other malls, celebrate all play, all fun, all day for kids and the whole family. Making all SM Supermalls a venue for everything play.





During the next months, more than twenty global brands will be launching their latest toy collections in SM City North Edsa. Likewise, more than 60 characters and brands such as Spongebob, Shimmer and Shine, Beyblade, Hasbro Gaming, and Shopkings, will tour all the 18 malls in a series of exciting shows and meet and greet sessions.





This year’s campaign is set to be much bigger and stronger with their growing partnership with Sony Playstation, that will bring more fun and exciting technology in our days of play, Fujifilm Instax, which will capture the best and fun memories from kids to kids at hearts, and Pay Maya and Globe G-cash that will offer 30% off rebates on their loyal customers who wants to avail their favorite toys through mobile payment. 



SM Supermalls Senior Vice President for Marketing Joaquin San Agustin

Shimmer and Shine, Beyblade, and Hasbro Gaming are leading the way this year for best toys at SM Malls


Kicking off the campaign is the launch of new Shimmer and Shine toy collection at the Block Atrium at SM City North Edsa on May 5 – 6. This top rating Nickelodeon show is about a twin genies-in-training who grants wishes to their human  friend Leah. It highlights the importance of teamwork, resilience, and overcoming obstacles. This is a show that our little girls will surely wouldn’t want to miss.



Activities surely keep the kiddos excited!




90’s kids will enjoy the huge comeback of Beyblade, on August 31 – September 2 at the Annex Activity Area at SM City North Edsa. It is known in Japan as Explosive Shoot Beyblade, a Japanese manga series, written and illustrated by Takao Aoki, to promote sales of this spinning tops called “Beyblades”.


The whole family will definitely love the Hasbro Gaming which will have activation at Sm City Fairview, SM City Novaliches, SM City San Jose Del Monte, SM City East Ortigas, SM City Bicutan, and SM City BF Paranaque from April to October this year. Hasbro engages families and friends through toys and games. In this upcoming leg, we are set to create our very first life-sized versions of gaming toys including Monoply, Jenga, Pie Face, Connect and Twister.



Nutty Scientist will have roadshow all around SM Metro Manila malls




Kids who love combining entertainment and education will surely get excited for Nutty Scientist which will have roadshow all around SM Metro Manila malls. They create fun, spectacular, interactive activities and uses educational techniques in the form of shows or workshops for kids. Children will be active participants on the hands-on activities they offer tat will be led by professionals.



Photo taken at the media launch for SM Supermalls Everyday Playday event


Also this year, with the help of SM Cares, Everyday Is Play day will be bringing up DSWD partner charities and organizations including SOS Children’s Village Philippines to our series of shows and events. Watch out for more exciting toy launches and events this year. 

Everyday is Playday at SM Supermalls!


Note: Images used on this post are from the author. 

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