Skip to main content

Coke Studio TuneCycle Envisions World Without Waste

TuneCycle pumps up recycling experience at Coke Studio

For most people, waste recycling and creating music are simply two things that are worlds apart. But at the recent launch of Coke Studio Season 2 at the World Trade Center in Manila, these two ideas shared one stage to raise awareness about a growing plastic waste problem among the youth.

The Coca-Cola leadership team initiates action for the global World Without Waste mission with the Coke Studio TuneCycle. 


One of the highlights of the event was a live demonstration of the TuneCycle, a makeshift recyclable PET (polyethylene terephthalate) bottle grinder that is powered by a pedal mechanism – similar to those found in bicycles. The TuneCycle also has earphones for the user to listen to original Pilipino music (OPM) as they pedal away.

This is part of the global goal of The Coca-Cola Company of a World Without Waste. In January this year, Coca-Cola announced an ambitious goal to collect and recycle the equivalent of every bottle or can sold by year 2030. In the Philippines, one of the ways to reach this goal is to bring back PET bottles home through Coke Studio.

“This is an interactive way of making the public, particularly the youth, more involved in recycling. It may be a small step, but it helps inculcate the act of recycling in their lives. As we at Coca-Cola continue to find solutions to realize a World Without Waste, every action, no matter how small, actually counts,” said Jonah de Lumen-Pernia, Director for Public Affairs and Communications of Coca-Cola Philippines.

As one of the avenues that bring Coca-Cola closer to the youth, music is also being tapped to make recycling more relevant to the younger market. As part of the Coke Studio caravan, the TuneCycle aims to amplify how each recyclable PET bottle can have another purpose after the consumption of its content. In the case of TuneCycle, the shredded recyclable PET bottles will become part of eco-bricks that will serve as pavers for a public school.

(From left) Coca-Cola ASEAN VP for Marketing Jose Luis Basauri, Coca-Cola Philippines Director of Public Affairs Jonah de Lumen-Pernia, and Vice President for Marketing Stephan Czypionka, try out the Coke Studio TuneCycle - a stationary bicycle that shreds PET bottles and other plastics to be used as ecobricks and pervious pavers.


“Every action to breathe new life into recyclables matters. Every action brings us closer to realizing the vision of a World Without Waste. With the TuneCycle, we are able to inspire more people to find ways for recyclable PET bottles to come home and breathe second lives into them, instead of throwing them in dumpsites, or worst, ending up in our oceans,” said de Lumen-Pernia.

Watch out for future Coke Studio events and bring recyclable PET bottles to their home in Coca-Cola.

Labels:

Comments

Post a Comment

Popular posts from this blog

Transforming Lives: The Impact of SM Group's KSK Program on Filipino Farmers

  Farming futures Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value cr...
Post a Comment
Read more

A 15-Minute Tropical City in Pasay

  All within 15 minutes: Urban planning concept city to rise in Pasay For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An ...
Post a Comment
Read more

Venue Infrastructure Challenges Concert Experience in the Philippines

Countries with better, bigger, and more competitive concert venues have reaped economic benefits, especially with the massive and significant influence of popular international acts like pop superstar Taylor Swift’s Eras Tour and Coldplay’s World Tour in consumer behavior and spending.  Driving tens of thousands of ‘Swifties’ and concert enthusiasts, the success of these concerts was an economic stimulus for countries worldwide, including Southeast Asian countries such as Singapore and Japan.  Filipino fans alike had to spend big and travel miles to watch the exclusive performance of superstar Swift in Singapore’s National Stadium while others went to Japan’s Tokyo Dome and Sydney’s Accor Stadium in Australia. The massive concert gigs boosted the respective country’s economies, benefitting entertainment, hospitality, retail, and transport industries significantly. While Singapore’s strategy for a Southeast Asia exclusive Swift performance piqued interest and likewise piqued it...
Post a Comment
Read more