After 3 long
years, the National MILO Marathon returns to energize runners of all levels for
an ACTIVE PILIPINAS!
#MILOMarathon2023
#MILOActivePilipinas
The much-awaited return of the National MILO® Marathon
kicked off on March 26 with its first leg in the SM Mall of Asia Complex. After
a 3-year hiatus, the marathon brought together over 12,000 runners for 3K, 5K,
10K, 21K, and 42K race categories.
The longest-running marathon in the country, this
year’s National MILO® Marathon comeback marks its 44th edition. It follows the
brand’s MILO® ACTIVE PILIPINAS launch in January which was a call for the
nation to go from couch to court with the help of MILO®’s energizing nutrition
and sports programs.
“We started the year with a call to go from couch to
court— to ease our way back into sports— and the return of the iconic National
MILO® Marathon is one of the ways we’re doing that. Although it’s not on the
scale that we’ve gotten used to, the MILO® Marathon continues to be a safe and
trusted space where Filipinos can get together to start or strengthen their
active lifestyles,” said MILO® Sports Head Carlo Sampan.
With Milo’s
commitment to encourage Filipinos to get back to active lifestyle, the brand
launched its first-ever Virtual MILO® Race where over 2,000 runners nationwide.
This event allowed participants to join the festivities without having to be
physically present in the Manila leg.
44th National Milo Marathon
On its 44th
year, the National MILO® Marathon bring together seasoned runners and inspired casual
and first-time runners. Returning runner and a 3-time Milo marathoner James
Kevin Cruz from Montalban, Rizal, finished strong and took home the gold medal
for the 42K run men’s category.
with 42K marathoner Rosalinda Ogsimer at 76 years old
Elite runners
heated up the competition for various race categories. While casual runners
have a unique running experience sharing the fun of running among family and
friends. At 10 years old, 3rd time joiner Kjerstin Janikka R. Schei
finished the 5K run with her friends. She said that running keeps her
productive and helps her prepare for her competitive sports at school which is
soccer.
at 61 Kuya Tony is a strong finisher of the 42K run
Active Zones
Milo Marathon has a line-up of fun activities that
feature sports. Experts in the fields gave an introduction to both kids and
adults the basics of basketball, taekwondo and sepaktakraw. Aside from the
sports clinic there are fun zones where huge inflatables are center stages for
fun activities.
A cheer dancing competition featuring cheer dancing teams
from elementary, high school and college divisions have kept the energy high
for everyone.
The epic comeback of the National MILO® Marathon was
made possible with the support of its official venue partner SM, hydration
partners Cristalino and Crystal Clear, timing partner Garmin, fitness partner
Anytime Fitness and Surge, hotel partner TRYP by Wyndham, registration partners
and sponsors Decathlon Mall of Asia, Landmark, Super 8, Puregold, Waltermart,
Metro Gaisano, Ford, Nestlé Cereals, Kitkat, Chuckie, Nescafé, and adidas; and
sports partners Best Center, Philippine Taekwondo Association, Club Gymnastica,
Gymnastic Association of the Philippines, and the Associate for the Advance of
Karatedo.
It will continue to energize Filipinos to run towards
the finish line as it kicks off its second leg in Batangas City on May 28, 2023. For more
details about the National MILO® Marathon and other MILO® Active Pilipinas
initiatives, visit https://www.milo.com.ph/activepilipinas and follow MILO® on
Facebook.
My MILO Journey
I am a MILO kid! I could recall those early mornings
when I am having a hot cup of MILO as I am getting ready for school. I have a
weird way of enjoying my morning Milo, I load several heaping spoonsful stir it
on hot milk then top it off with Milo undissolved granules- yum! Frequently I also
enjoy it as it is, “pinapapak ko” and until now I still do- haha!
What’s amazing is that MILO has been part of daily yummy
nutrition for many Filipinos for both young and old. And what’s even more amazing
is the fact that MILO has been supporting and encouraging us to have a healthy
active lifestyle at no matter what age we are in. From Milo Sports Clinic,
Active Zones to 42K Milo Marathon runs- we cannot deny the fact the Milo has
been a part of our Pinoy culture!
Thank you MILO Philippines!!!
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